For some initial research I am looking at existing YCN submissions for the Sainsbury's brief. There are a number of strong pieces in this post and it has definitely helped me think about what direction I want to go in.
Simple slogan, easy to understand and true. A very stylized way of drawing, which works for Sainsbury's I think. I also think the colour palette is a success and could work well on bags. 
An interesting and fun design. Think the limited colour palette (just using shades or same tone) works really well at linking the piece together and making it more 'Sainsbury's-like'. Am unsure on the illustrations however, as I am unsure which category he is fulfilling. But is light-hearted and fun. 
This design is made out of old batteries. Works well and once you realise how it is created you are drawn in even more. A very strong piece, and definitely answers the brief. My only question is whether or not it is in keeping with the rest of Sainsburys' brand? 
Unique and fun. I have seen other bag designs where the bag handle has been used, but those designs used other bags, instead of watering cans and buckets! 
Think these simple designs, are fresh, interesting and fit the brief really well. The faded, pastel palette works well at linking in with the organic feel and is definitely one of the best pieces I have seen. From looking at this pieces I have realised that I want to combine type and image together. Perhaps more image led, but definitely need to link the type in well and I feel a slogan is needed. I also think a more limited palette works better.
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