OUGD203: April 2009

Rationale for lastminute.com....

Background

Lastminute.com wants to “turn the whole world pink”. Basically, they want to make the whole world understand their brand proposition and what they do. Lastminute.com regard themselves as a company that “exists to help people make the most of their free time with new, creative and unexpected ideas for every single day”.

Concept & Proposition

I want to encourage and introduce more people to lastminute.com, therefore I have decided to use a promotional pack as my tool of reaching people. I will look at lastminute.com’s target audience and decide which segments I need to get. I want to produce a range of work that will be suitable for providing individuals with information, and motivate them to visit the website. As a result I intend to distribute the literature and visuals in a mailshot type promotion. This mailshot will have a slight twist as I intend to disguise it as a sunglass’s case, and inside along with the reading material will be a pair of rose-tinted glasses, which will along you to see only the good parts of the world.

The main element of this brief is educating people about the brand and persuading them to visit the website. Therefore, we need to come up with strong design solutions that can be implemented across arrange of formats and media.

Considerations

The brief has dictated our target audience of “adventurous, wealthy urbanites”. The tone of voice is SAM (savvy, adventurous and matey).

The lasminute.com pink os 100% magenta.

Deliverables

College – Deadline 29^th May 2009

• 3-5 A2 boards demonstrating the research, development and resolution of the brief

• Additional support work must also be submitted

• All individual blog addresses must be provided

Rationale for Sainsbury's....

Background

Sainsbury’s is looking for a piece of design or illustration for a limited edition range of Sainsbury’s reusable shopping bags. The artwork must be based on one of three key themes that are central to Sainsbury’s business. The themes include, ‘show respect for our environment’, ‘be the best for food and health’ and, the one I am going to focus on ‘source with integrity’.

Concept & Proposition

I want to promote the work Sainsbury’s does to source excellent food. I want to make the customers more aware of where their food has come from and what kind of supplier was involved. Therefore, as well as the bag designs, I intend to produce recipe cards which use these ‘sourced foods’. Develop a point-of-sale for these bags, which will have leaflets on the specific topic and introduce the customer to how much sourcing and work Sainsbury’s do. Obviously this work will be within the stores, I may also look at re-packaging some of the key produce that Sainsbury’s has sourced.

From reading the brief I have found that the implementation of our work is going to be the main element of education. Therefore, I need to come up with strong design solutions that can be implemented across arrange of formats and media that allow for easy interpretation.

Considerations

The brief has dictated our target audience is every single Sainsbury’s customer. Therefore, my designs need to work to a large age range as well as males and females.

Deliverables

College – Deadline 29^th May 2009

* Bag dimensions are 390mm high and 450mm wide.

* No colour limitations

* 3-5 A2 boards demonstrating the research, development and resolution of the brief?

* Additional support work must also be submitted

* All individual blog addresses must be provided

Rationale for Wagamama....

Background

Wagamama is a branded chain of Asian inspired noodle restaurants, with 51 sites in the UK. They are looking for design material that will promote ‘eat out’ sales to wagamama customers in the hope of increasing their revenue.

Concept & Proposition

I want to encourage more people to use the ‘eat out’ service provided by Wagamama. I intend to do this by communicating with the customers whilst they are in and around the restaurant. I feel that taking advantage of the advertising opportunities that are readily available in and around the restaurant is the best way to reach the target audience. I want to produce a range of work that would be suitable for inside the restaurant environment. I believe a piece of literature that would fit within the existing menus, an extra slip if you like, would work well. Also, a mini booklet about the food and service, this could be located in the central table stand. As well as,a extra piece of literature when your bill comes, so that the customer could read this whilst waiting to pay. Posters are also a key element to this campaign. From looking at this brief I have decided that my work is going to be the main element of persuasion, therefore I need to come up with a strong design solution that could be implemented across a range of formats and media. I believe this design solution will take the form on typography.

Considerations

The brief has dictated the target audience can be split into two segments, those who may be walking past the restaurant at lunchtime or on their way or when working late. These people are picking up a take-away with the intention of eating it at a desk, in the park, or at home. They are called ‘grab ‘n’ go’, the other segment are the ‘Saturday night in’ people, who may not want to cook dinner, therefore order a take-away for delivery or collection.

Deliverables

College – Deadline Tuesday 29^th May

• 3-5 A2 boards demonstrating the research, development and resolution of the brief?

• Additional support work must also be submitted

• All individual blog addresses must be provided