For some initial research I wanted to look at work other people had submitted for this brief.
A gorilla style advertising campaign, focusing on getting the logo and brand colour out there. Effective and eye-catching, will definitely make more people aware of the brand. 
I do not think this is the final piece from what I have read on her blog, however, you still understand the concept and the general feel of the piece. I think the hand drawn aspect of this poster works well, and is very striking. However, I think this concept could have been pushed further. Perhaps by making a large scale drawings on card, that could stand in different situations and fit in with the local surroundings. 
Another hand drawn example. Really like the slogan, and believe this is backed up by the imagery. Lots of famous, striking buildings all together, as one place. Strong work, and my favourite is the second one down. 
I understand the concept - fly away with lastminute.com. However, I do not think this piece is the strongest out of the other examples I have found. It does fit with the brands style and is simple and effective. But, for me, it is not very adventurous and exciting. It is not something that sticks in your memory, you will forget it.
Do not fully understand this advert. Perhaps, that you can get from a to b quickly/easily? I do not really know if I am honest. Think the single colour worlds well at drawing your attention to the line. 
A unique and different approach to spreading the word about lastminute.com. Would be memorable, bold and would definitely catch the eye of the local papers - therefore the story would reach even more people. From looking at these examples, I have a few clearer ideas in my mind that I intend to push and develop. I definitely know I want something unique, creative and different. I also know I do not want to limit myself to paper-based work. Make it more interactive and exciting.
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