Background
Sainsbury’s is looking for a piece of design or illustration for a limited edition range of Sainsbury’s reusable shopping bags. The artwork must be based on one of three key themes that are central to Sainsbury’s business. The themes include, ‘show respect for our environment’, ‘be the best for food and health’ and, the one I am going to focus on ‘source with integrity’.
Concept & Proposition
I want to promote the work Sainsbury’s does to source excellent food. I want to make the customers more aware of where their food has come from and what kind of supplier was involved. Therefore, as well as the bag designs, I intend to produce recipe cards which use these ‘sourced foods’. Develop a point-of-sale for these bags, which will have leaflets on the specific topic and introduce the customer to how much sourcing and work Sainsbury’s do. Obviously this work will be within the stores, I may also look at re-packaging some of the key produce that Sainsbury’s has sourced.
From reading the brief I have found that the implementation of our work is going to be the main element of education. Therefore, I need to come up with strong design solutions that can be implemented across arrange of formats and media that allow for easy interpretation.
Considerations
The brief has dictated our target audience is every single Sainsbury’s customer. Therefore, my designs need to work to a large age range as well as males and females.
Deliverables
College – Deadline 29th May 2009
* Bag dimensions are 390mm high and 450mm wide.
* No colour limitations
* 3-5 A2 boards demonstrating the research, development and resolution of the brief?
* Additional support work must also be submitted
* All individual blog addresses must be provided
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