Background
Lastminute.com wants to “turn the whole world pink”. Basically, they want to make the whole world understand their brand proposition and what they do. Lastminute.com regard themselves as a company that “exists to help people make the most of their free time with new, creative and unexpected ideas for every single day”.
Concept & Proposition
I want to encourage and introduce more people to lastminute.com, therefore I have decided to use a promotional pack as my tool of reaching people. I will look at lastminute.com’s target audience and decide which segments I need to get. I want to produce a range of work that will be suitable for providing individuals with information, and motivate them to visit the website. As a result I intend to distribute the literature and visuals in a mailshot type promotion. This mailshot will have a slight twist as I intend to disguise it as a sunglass’s case, and inside along with the reading material will be a pair of rose-tinted glasses, which will along you to see only the good parts of the world.
The main element of this brief is educating people about the brand and persuading them to visit the website. Therefore, we need to come up with strong design solutions that can be implemented across arrange of formats and media.
Considerations
The brief has dictated our target audience of “adventurous, wealthy urbanites”. The tone of voice is SAM (savvy, adventurous and matey).
The lasminute.com pink os 100% magenta.
Deliverables
College – Deadline 29th May 2009
• 3-5 A2 boards demonstrating the research, development and resolution of the brief
• Additional support work must also be submitted
• All individual blog addresses must be provided
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