Rationale for Wagamama....

Background

Wagamama is a branded chain of Asian inspired noodle restaurants, with 51 sites in the UK. They are looking for design material that will promote ‘eat out’ sales to wagamama customers in the hope of increasing their revenue.

 

Concept & Proposition

I want to encourage more people to use the ‘eat out’ service provided by Wagamama. I intend to do this by communicating with the customers whilst they are in and around the restaurant. I feel that taking advantage of the advertising opportunities that are readily available in and around the restaurant is the best way to reach the target audience. I want to produce a range of work that would be suitable for inside the restaurant environment. I believe a piece of literature that would fit within the existing menus, an extra slip if you like, would work well. Also, a mini booklet about the food and service, this could be located in the central table stand. As well as,a extra piece of literature when your bill comes, so that the customer could read this whilst waiting to pay. Posters are also a key element to this campaign. From looking at this brief I have decided that my work is going to be the main element of persuasion, therefore I need to come up with a strong design solution that could be implemented across a range of formats and media. I believe this design solution will take the form on typography.

 

Considerations

The brief has dictated the target audience can be split into two segments, those who may be walking past the restaurant at lunchtime or on their way or when working late. These people are picking up a take-away with the intention of eating it at a desk, in the park, or at home. They are called ‘grab ‘n’ go’, the other segment are the ‘Saturday night in’ people, who may not want to cook dinner, therefore order a take-away for delivery or collection.

 

Deliverables

College – Deadline Tuesday 29^th May

• 3-5 A2 boards demonstrating the research, development and resolution of the brief?

• Additional support work must also be submitted

• All individual blog addresses must be provided